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The APM trains the special forces of leaders

ARXIBALD 4 min read
APM x ARXIBALD partnership: leaders transpose the Special Forces model into their company

The APM, the French Association for the Progress of Management, is partnering with ARXIBALD to train the special forces of leaders. Through this partnership, leaders can now live the Special Forces method from the inside, then transpose it to their own company. The format? Two full days of immersion in the Basque Country. This experience is neither a sports seminar nor a military re-enactment, but a methodological immersion to transpose a unique mindset into one's own business environment.

A unique partnership

The APM was created in 1987 by Pierre Bellon, founder of Sodexo, around a conviction that remains its motto: "the progress of companies through the progress of their leaders". The association now brings together thousands of leaders of small and mid-sized companies within clubs across France and internationally, where each comes to progress in their craft, confront their practices and open up to other worlds.

It is in this spirit that the APM forms this brand-new partnership with ARXIBALD, the Special Forces school for businesses. An unprecedented alliance, offering its members an exceptional learning ground, in the outstanding setting of the Basque Country, just a few hours from the major European cities.

Three founding principles, since 1941

ARXIBALD transposes to the business world the three founding principles of the modern "special forces" concept, born of the pioneering thinking of Archibald David Stirling.

ARXIBALD immersion: seeing clearly through uncertainty, the Special Forces way

Two days of immersion

Team of Teams, by General Stanley McChrystal
Stanley McChrystal, Team of Teams

The learning expedition offered to APM members can be viewed on the APM platform. It relies almost exclusively on real-life situations, led by several mentors from the Special Forces. The aim is not to celebrate physical feats, but to transpose skills and methods proven in the most uncertain environments.

Through practice, participants discover the fundamentals of leadership to develop their team, and are initiated into the "team of teams" way of operating theorised by General Stanley McChrystal. They leave the immersion with concrete tools and methods, ready to be transposed to their teams:

All of it unfolds in the naturally unifying setting of the Basque Country, where the ocean meets the mountains.

Discover the learning expedition

The full details of the immersion are available to APM members.

See the intervention on APM →

What leaders take home

The point is not to train commandos, but to reveal skills directly useful to the leader. By the end of the immersion, each of them is better able to: decide fast and well with little information, thanks to a transposable reasoning method; lead by intent rather than by instruction, through a decentralised leadership that empowers teams; install a debriefing culture (after-action review), hot then cold, without complacency and without ever judging people; and organise their company as a team of teams, to gain speed without losing cohesion.

ARXIBALD was founded by Gilles Duplay, who brought together professionals from the Special Forces to transpose their methods to the business world. They are the ones who run the immersions, alongside leaders, in real situations.

Are you an APM member or a company leader?

Contact ARXIBALD to organise an immersion with your teams.

A shared conviction

The APM and ARXIBALD share a strong belief: in a faster, more uncertain and more interconnected world, leadership and operational excellence are not improvised, they are trained. This partnership puts within leaders' reach a learning proven under fire, to decide faster, work better together, and become "the special forces of their economy".

ARXIBALD is a Qualiopi-certified training organisation. Its immersions and training courses are designed to measure, for a single company or across companies.

Biarritz and the Basque coast, setting of the ARXIBALD immersion
Biarritz, Basque Country

Frequently asked questions

What is the APM?

The APM, Association pour le Progrès du Management, is a network that brings together thousands of leaders of small and mid-sized companies within clubs, in France and internationally. Its purpose: to help leaders progress in their craft by confronting their practices and opening up to other worlds. It is the APM that partners with ARXIBALD to open this format to its leaders.

How does the two-day immersion in the Basque Country unfold?

Day 1: outdoor leadership exercises, then an in-room discovery of the Special Forces reasoning method through the debrief of a real hostage-rescue operation, during Gilles Duplay's immersive conference "Who Dares Wins: the Special Forces method for overcoming uncertainty". Day 2: an operational simulation to learn to work as a team of teams, a collective debrief, a discovery of Bayonne's military heritage, then a structured transposition into each participant's company.

What principles does the Special Forces method rest on?

On the three founding pillars set out by Archibald David Stirling in 1941: the human ("The man is the regiment"), daring ("Who Dares Wins") and continuous improvement ("The never ending pursuit of excellence"). ARXIBALD transposes these principles to the business world.

Is any particular physical preparation required?

No. This is neither a sports seminar nor a military re-enactment, but a methodological immersion designed for leaders. The intensity and format are adapted to the audience; what matters is being placed in decision and cooperation situations, not physical performance.

How is the method transposed to my company?

Each immersion ends with structured transposition work: deciding fast and well with little information, leading by intent rather than by instruction, installing a debriefing (after-action review) culture, hot then cold, without complacency and without judging people, and initiating the leader into the team-of-teams way of organising.

How can we organise an immersion with ARXIBALD?

ARXIBALD delivers tailor-made training and seminars. Contact us to build an immersion suited to your leaders and your teams.

Train your company's special forces

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